3 decisions we can all control every moment of our lives...
1. What we choose to focus on 2. What things mean to us 3. What do we do in spite of fears and challenges
In January of 1994, we were promoting an event for Tony in Orange County California for a 1-day business event.
We had a goal to sell out the event with 3000 people. I had approximately 16 of my salespeople in the field along with 30 inside marketers promoting the event. We had a lot riding on this event because this was to be one of Tony's biggest events at that time. Great goals and objectives.
Then... the North Ridge Earthquake hit us in LA county. Devastation for many.
So, we had to decide... Does the show go on or do we cancel?
Tony and the executive team... We had to make a decision. Time, capital, people's lives, and local economic disruption.
About 10 of us in the room from all of the departments and we had to make this decision... Cancel or move forward?
The three questions came up...
What do we focus on?
What does it mean to us and the people of Los Angeles?
What do we do in spite of fears and challenges?
We all went around the room talking about the good, the bad, the ugly and we had to make a final decision...go or no go??
We all decided to go forward with our event! In the midst of all the challenges...
We said that this event would be a great VALUE to the people of LA and we needed to show up for THEM in spite of what we were all dealing with.
So what happened? Something incredible. We oversold the event by 500 people 2 weeks before the scheduled date!!
Continued from Tony...
"Decisions NOT conditions, determine our destiny. There are 3 DECISIONS we’re all making every moment of our lives. In fact, you’re making the first right now: WHAT AM I GOING TO FOCUS ON?
What we CHOOSE TO FOCUS ON affects our whole life. Whatever we focus on, we FEEL— whether it's true or not. If right now you're focused on, “The economy is going down, it’s terrible!” you’ll FEEL terrible about your economics and your actions in that area will be made in fear.
But what if we shift FOCUS? What if we said: Everybody's scared & freaking out! It's a perfect time for us to take a different approach because, as Warren Buffett teaches, don’t panic when others get scared by headlines. If we have the courage to ignore the "prophets of doom," the best opportunities come in times of maximum pessimism.
If we focused on that advantage, we’d feel very differently, wouldn’t we? See, FOCUS = FEELING.
And soon as we FOCUS on something we GIVE IT A MEANING. Is this the end or the beginning? Is this a blessing or a curse? Whichever meaning we decide controls what we FEEL, and out of our feelings come all of our ACTIONS.
So we gotta decide...What to FOCUS ON...What it MEANS & What we’re gonna DO about it."
Make it count, today,
P.S. PLEASE, PLEASE...NOT FOR ME...PAY THIS FORWARD!!!!! Thx.
P.P.S. If you feel overwhelmed, challenged or simply in fear... feel free to call me... 954-210-5565
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